To enhance the brand’s visual consistency across digital and print channels, I led a dedicated product photoshoot focused on domestics and holiday décor. The goal was to produce ownable, high-quality imagery that aligned with Fingerhut’s brand aesthetic and elevated the presentation beyond standard vendor-provided assets.

SCOPE
I managed the creative process from concept through post-production, including art direction, set styling, and lighting guidance to ensure visual cohesion across all product categories. This shoot included bedding, throws, robes, and seasonal décor, each styled to showcase quality, comfort, and holiday appeal. I partnered closely with the merchandising and external studio teams to ensure accurate representation and brand alignment across all touchpoints.

IMPACT
The refreshed product photography modernized the brand’s visual library, creating a cohesive, elevated look that resonated with customers. These assets became foundational to multiple seasonal campaigns, strengthening brand perception and improving engagement across site, email, and print placements.