As part of Fingerhut’s credit product rebrand, we introduced a Restricted Line Increase (RLI) to help customers working to build their credit understand how their available credit could grow over time. Because this concept was complex, I developed a simplified digital experience that visually explained how a reduced restricted line could translate to increased buying power, empowering customers with clarity and confidence.

SCOPE
I designed a responsive landing page that broke down the RLI concept through clear visuals and accessible language. To support awareness and drive traffic, I created complementary digital assets including promotional email campaigns, dynamic site banners, and targeted email banners—all aligned with the refreshed Fetti brand. Collaborating with product, CRM, and compliance teams ensured accuracy, consistency, and accessibility across all touchpoints.

IMPACT
The integrated campaign successfully improved customer understanding and engagement, resulting in greater offer adoption and higher credit utilization. By simplifying a complex credit concept and reinforcing it through cohesive digital touchpoints, the project empowered customers to make confident purchasing decisions and strengthened their relationship with the brand.