To deepen emotional connection during the holiday season, I directed a lifestyle photoshoot capturing authentic family moments that reflected our customers’ traditions. The imagery expanded our storytelling approach, showcasing the warmth, togetherness, and celebration central to the holidays.

SCOPE
I developed the creative vision and managed all phases of production, from pre-shoot planning and prop styling to on-site direction and post-production refinement. The series highlighted key seasonal moments (Thanksgiving dinner, cookie baking, decorating, and gifting) crafted to feel relatable and heartfelt while staying true to the Fingerhut brand tone. Across photos, products were subtly placed to reinforce the idea of shopping with Fingerhut for the holiday.

IMPACT
The lifestyle photography elevated the overall holiday campaign, delivering imagery that inspired customers and enhanced brand authenticity. By grounding the visuals in real, family-centered moments, we strengthened emotional engagement and reinforced Fingerhut’s position as a trusted brand that celebrates meaningful connections.