Print | Marketing | Creative Strategy
Direct Mail
As Fingerhut evolved its direct mail strategy, the goal was to create pieces that felt more meaningful, more motivating, and unmistakably “Fetti.” I focused on elevating traditional mailers through concepts that tap into customer psychology, cultural trends, and brand personality, turning everyday offers into memorable, engaging experiences.
IMPACT
These pieces strengthened customer engagement by transforming transactional offers into brand-building experiences. Each concept increased perceived value, improved message retention, and encouraged higher redemption by meeting customers where they are, emotionally, behaviorally, and culturally. The result was direct mail that felt more like a personal touchpoint and less like traditional promotion.
Price Changer
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A playful, trend-driven concept inspired by the UNO reverse moment. By gamifying the offer, the postcard creates instant recognition, adds a sense of fun, and transforms a routine discount into an engaging interaction.
“Gift card”
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This piece reframes a typical discount as a physical gift card, boosting perceived value, creating a personal connection, and encouraging customers to keep and use it rather than toss it with everyday mail.
To-do List
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Rooted in Fetti’s message of celebrating every win, the checklist builds a sense of accomplishment before reading the offer. By tapping into small, relatable wins, it guides customers naturally toward completing the final task, redeeming their savings.
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-Michael Metzger
-Hannah da Veiga