Fingerhut Holiday Campaign

The Fingerhut Holiday Campaign centered on celebration, both in holiday traditions and the everyday wins our customers experience throughout their credit journey. We brought the campaign to life through vibrant lifestyle photography, ownable branded elements, and an Adobe Library that empowered our design team to create more efficiently during our busiest season. The result was a cohesive and heartfelt campaign that captured the spirit of the season and our brand.

Create a holiday campaign that feels festive, warm, and unmistakably Fingerhut, while supporting the brand’s mission of celebrating milestones and providing access to the things that make life special.
A campaign that tied into our brand’s core of celebration, incorporating "fetti" energy with classic holiday moments. We captured lifestyle and product photography to reflect these joyful, relatable experiences and shot custom visual elements, like ornaments and ribbon, that were colorized to be brand-ownable. These assets were organized into a shared Adobe Library, making it easy for designers to build engaging, on-brand promotional content with speed and flexibility.