Reorganizing a complex legal practice page to improve clarity, credibility, and access to key information.
Project Snapshot
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Eichen Crutchlow Zaslow (ECZ) needed to modernize a key practice area page for sexual assault litigation. The original page contained a large amount of critical information, but the layout made it difficult for users to quickly find what they needed or take the next step.
The redesign focused on organizing complex legal information into a clearer structure while reinforcing trust through social proof and improving opportunities for potential clients to contact the firm.
CLIENT: Eichen Crutchlow Zaslow, LLP
PROJECT TYPE: Website UX
SCOPE: Practice Area Page Redesign, Footer Update
ROLE: Art Director & Lead Designer
The Challenge
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The original page served an important role in educating survivors about their legal options, but several usability issues limited its effectiveness.
PAIN POINTS
Large blocks of text made content difficult to scan
Key information was buried within long sections
Conversion points were not clearly emphasized
Social proof elements were scattered or underutilized
Navigation flow didn’t guide users toward taking action
Because the topic is highly sensitive, the experience needed to balance clarity, trust, and empathy while still supporting the firm’s goal of generating case evaluations.
Opportunities
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Focuse on reorganizing the page structure and visual hierarchy to make the content easier to navigate and understand.
GOALS
Improve readability and scanning of complex legal content
Guide visitors through the information in a more logical progression
Reinforce credibility through awards, testimonials, and verdicts
Create multiple clear opportunities to request a consultation
Support users who may be researching sensitive topics and need information
The goal wasn’t simply to shorten the page, but to make a content-heavy experience easier to navigate and understand.
Approach
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The redesign centered around content hierarchy and trust-driven storytelling.
1. INFORMATION ARCHITECTURE
Understanding legal rights
Types of abuse cases handled
Institutional accountability
Signs of abuse and FAQs
Legal results and firm credibility
Attorney expertise
Consultation opportunities
2. VISUAL HIERARCHY
Strategic use of layout, spacing, and section contrast was introduced to break up dense content and make key messages easier to scan.
3. TRUST SIGNALS
Because credibility is critical in legal services, the design integrates multiple forms of social proof throughout the page.
Execution
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The redesigned website introduced a modern, visually engaging structure that balanced storytelling with clarity.
KEY IMPROVEMENTS
Structured Content Sections
Social Proof Integration
Conversion Opportunities
Updated Footer Design
Impact
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The redesigned practice area page improves both usability and credibility by transforming dense legal information into a more structured and approachable experience.
OUTCOMES
Improved readability and content scanning
Reinforces trust through layered social proof
Provides multiple clear opportunities for consultation
Supports users researching sensitive legal topics